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July 21st, 2015

Why marketers should question what their job really is

I’ve written in the past about a pet peeve of mine–auto insurance commercials that claim something like, “people who switched to us saved an average of $236.” It’s not any one company–they all say this. You might wonder how it can be that all of the insurance companies can be cheaper than each other. Or you might think that they are lying. But neither of these explanations gets at the truth. Read More…

June 9th, 2015

Are social media certification programs a worthwhile investment?

Last week, a colleague asked a simple question.

“Are social media certification programs worth it?

Simple question, right? Read More…

May 5th, 2015

Don’t call me a freelancer

If you want to get under a consultant’s skin, call them a FREELANCER.

It’s been an ongoing conversation in the solo world for years. What do we call ourselves? Read More…

April 7th, 2015

3 Tips for Using Social Media To Land Your New Job

We all know how social media is a game changer when it comes to finding a job and networking in the professional world. Recruiters and companies are beginning to invest more in social recruiting and candidates are simultaneously becoming more aggressive in their job search, particularly over social media. Read More…

March 10th, 2015

LinkedIn vs. Facebook: What’s the best social network for job seekers?

Last week, author and consultant, Shel Israel started an interesting conversation on Facebook Read More…

February 10th, 2015

Mapping Where the College Graduates are Going

An interesting report has surfaced recently revealing just where College students are heading after they graduate. Read More…