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November 16th, 2015

A 4-Step Guide to Killing Your Social Media Career

As I play catch-up here, I wanted to give a little plug to my friends at the Shorty Awards, where I’ve been a member of the Real-Time Academy of judges since I was in short pants (get it?).

They asked me to publish some career advice there, and I know they have been regretting it ever since. Yet somehow, they keep this article up there, probably because they don’t know anyone else who will sift through 900 “best use of a GIF featuring a member of the Real Housewives” award submissions on the three-day notice they give judges. Granted, they do pay me, in the form of a priceless reward of a ticket to their award show, and once I gave them some really mediocre bourbon and they replaced it with a bottle of Lagavulin, so I’m okay with that arrangement.

What was I saying?

Oh, right. I wrote an article for them that somehow references Craigslist, Mario Batali, Tinder, Lee Daniels (kind of), and Bernie Madoff. I swear Lagavulin was not involved. It begins:

Congratulations, young social media guru, or former artist or journalist who now wants to get into this social media business. It’s the perfect time to make such a career move, if you can survive on ramen and are eager to rent a studio with five of your closest friends who you just met on Craigslist (or Tinder, or wherever kids meet today). After all, you were one of the first 50 million people on Snapchat and you had figured out Instagram long before Wal-Mart started using it for their weekly Guns & Taco Kit promotions, so you know all about how social works. Just in case you’re still a little too fired up for what’s ahead, here are four ways to kill your career before it even starts…
There may actually be some useful career advice in the mix. But given that my blog gets billions of hits and their blog only gets millions, I didn’t think it was totally fair to repost the whole article here. You have to read it over at their blog, and then come back here to comment on it, and go back there to say you commented here, and go back here to respond to the comments left on your comment, and then right-swipe the comment on Pinterest.

Or something like that.

October 13th, 2015

4 reasons getting in shape is good for your career

Though most people are aware that diet and exercise contribute to good health, this can often be the last thing on your mind when the stakes are high at the office. The countless items on your to-do list can even make it seem irresponsible to devote your time or effort to anything else. And when you do finally get a moment to yourself, chances are the iPad and TV are much closer at hand than a treadmill or a bench press.

In this battle for our time and effort, the data shows that health is statistically on the losing side. According to the CDC, almost 35 million adults in the U.S. today are obese. The medical costs associated with being obese amount to a staggering $1,429 per person, per year. In other words, being in shape could save you more than fourteen hundred dollars annually. Read More…

September 15th, 2015

Why “creative” job titles won’t lead to a better career path

Digital Marketing Magician.

Senior Road Warrior Marketing Intern

Mobile Sensei

Digital Overlord

Wizard of Light Bulb Moments

Dream Alchemist Read More…

August 25th, 2015

Top 20 Countries Where People Are Moving for Work

LinkedIn recently shared a list of the top 20 countries where professionals are moving for work based on its internal data. The United Arab Emirates takes the top spot by a fairly wide margin, followed by Switzerland, Saudi Arabia, and Singapore. Read More…

July 21st, 2015

Why marketers should question what their job really is

I’ve written in the past about a pet peeve of mine–auto insurance commercials that claim something like, “people who switched to us saved an average of $236.” It’s not any one company–they all say this. You might wonder how it can be that all of the insurance companies can be cheaper than each other. Or you might think that they are lying. But neither of these explanations gets at the truth. Read More…

June 9th, 2015

Are social media certification programs a worthwhile investment?

Last week, a colleague asked a simple question.

“Are social media certification programs worth it?

Simple question, right? Read More…