February 18th, 2014
A few weeks ago, friend and fellow HAPPO champ, Nikki Little from Identity PR, asked the following question:
“In your opinion, how important is it to submit a cover letter when applying for a job, particularly if only a resume is requested? I see pros/cons to submitting and not submitting one.”
January 28th, 2014
When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially.
January 7th, 2014
As you might guess, this isn't my first week as a chief marketing officer. Yet the start of the new year feels like a fine time to return to some unfinished business.
December 10th, 2013
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.
November 19th, 2013
Some people still look at workplace flexibility (the ability to work anywhere, anytime, and hopefully be measured by outputs not inputs) as a perk or a bonus whereas the future employee looks at workplace flexibility as a standard way to get work done. The reality is that offering workplace flexibility is quite simply a competitive advantage. Assume that you have employees interviewing at your company (which I’m sure many of you do, every day). New, young, bright, and talented people who have a lot of promise to make valuable contributions. These future employees are becoming pickier with where they want to work and if it comes down to working at a company with flexibility or one without it (even if the pay is a bit higher), most will chose the company that supports flexibility. This means that your organization will have a hard time recruiting top talent. Not only that but you can also expect to see many of your existing employees gravitating to competitive companies that offer flexibility, so not only will you have a hard to recruiting new top talent, you will also be shedding your existing talent.
October 22nd, 2013
How much time are you focusing on building your resume?
How many decisions has your resume influenced?