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Are social media certification programs a worthwhile investment?

Tuesday, June 9th, 2015

Last week, a colleague asked a simple question. “Are social media certification programs worth it? Simple question, right?

Don’t call me a freelancer

Tuesday, May 5th, 2015

If you want to get under a consultant’s skin, call them a FREELANCER. It’s been an ongoing conversation in the solo world for years. What do we call ourselves?

LinkedIn vs. Facebook: What’s the best social network for job seekers?

Tuesday, March 10th, 2015

Last week, author and consultant, Shel Israel started an interesting conversation on Facebook

How long should you stay at that dead-end job?

Tuesday, December 16th, 2014

During the first few years of my career, I was in a lot of what most people would call “dead end jobs.” It wasn’t that these jobs were dead-ends. It’s that there was no room for growth and advancement. The positions were typically coordinator/specialist positions where I was working for a manager level marketing director […]

Should agency experience *really* be required?

Tuesday, October 14th, 2014

Those dreaded three words. “Agency experience required.” I say “dreaded” because for many, that’s exactly what it is. It’s actually quite a conundrum for many (including this guy as of about 10 years ago).

Are social media pros underpaid?

Tuesday, September 23rd, 2014

According to a recent survey by CIO magazine, the median salary for a social media professional was $43,400.