This week, I made my bi-annual pilgrimage to Winona, Minn., to my alma mater. I head down there twice a year to speak to classes about the PR industry–trends, skills, the job search, my experience, etc.

I haven’t worked on the client/agency side of PR now for almost four years. But, when I was, I was typically one of a handful (and in a few cases the ONLY) guy on my PR team.

A recent article in Investor’s Business Daily (IBD) highlighted some ways in which savvy executives can help cultivate their workforce in a new era, with new tools, and new methods. Among the new tools, and trends in corporate development was the ability to constantly train employees, allow lateral and not just vertical movement. The trends [...]

Lately, some articles have come out about how Google is trying to keep more women working for the company. The articles have ramped up since longtime Googler Marissa Mayer left the company to take the CEO gig at Yahoo.

This week I was asked to guest lecture to a group of senior marketing students at the University of Notre Dame’s Mendoza College of Business on the importance of marketing in an organization.

We’re living in a new age. It can be intimidating, especially if you’re used to doing things a certain way. If you find yourself in the hunt for a job and haven’t written a resume in over a decade, then keep reading. There are a few new key rules to writing an effective resume in [...]