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September 6th, 2011

Can LinkedIn Produce A Resume For Me?

I’m a long-time user of LinkedIn and have found it very useful for finding both jobs and contacts in the industry. Now I need to get a resume together for a possible job and am wondering if there’s any tool available that can pull all my LinkedIn career and job data and transform it into a PDF-format resume I can email someone?

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August 22nd, 2011

Cracking the New Job Market

“Those who understand how the job search has changed over the years have turned their career ship around so it’s headed in the direction of creating value for others”, writes founder of human resource and career management firm R. William Holland Consulting, LLC, R. William Holland, in his straight talking and results oriented book Cracking the New Job Market: The 7 Rules for Getting Hired in Any Economy. The author describes how the job finding techniques of the past are outdated and no longer work. Instead, he recommends a fundamental shift in thinking from what a person has done in the past to what value the employment seeker will create for the employer in the future.

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August 11th, 2011

8 Questions On Every PR Job-Seeker’s Mind

Last Thursday I had the honor and privilege to sit on a panel at a local Minnesota PRSA event around networking and the job search. Sitting on the panel with me were friends and colleagues Anna Liewicki-Long, Gillian Gabriel and Paul Macabbee. Read More…

August 2nd, 2011

How You Can Break Into Digital Marketing

Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or “in transition,” as many call it these days. And they have a good idea–they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.

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July 8th, 2011

Interviews – 4 Suggestions From The Other Side Of The Table

Recently I have been helping with some interviews for a new Java Developer at IDRsolutions and found that sitting on the other side of the table has opened my eyes to what an interview is actually like.

In the past, when attending an interview, it felt like a hostile environment. Almost as if I would be picked apart, having every flaw examined, and I would have to fight to prove my worth. Now that I have actually been on the other side of the table I can see this is not the case. If anything, interviews should be seen as two sides trying to find a mutual agreement.

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June 16th, 2011

6 Secrets to Startup Success – Book Review

6 Secrets to Startup Success

How to Turn Your Entrepreneurial Passion into a Thriving Business

By: John Bradberry

Published: March 20, 2011
Format: Hardcover, 256 pages
ISBN-10: 9780814416068
ISBN-13: 978-0814416068
Publisher: AMACOM

“Most ventures are driven by passion and belief. Most fail”, writes CEO of Ready Founder Services, John Bradberry, in his results oriented and myth destroying book 6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business. The author describes the myths and mistakes that derail so many business startups, and replaces these common fallacies with proven techniques that will boost the entrepreneur’s chances of success.

John Bradberry understands that new business owners are excited about their ventures. The author points out that the entrepreneur has passion for their business and an unwavering belief in their ideas. Unfortunately, writes John Bradberry, passion and belief are not enough to start and develop a successful business. The author even states that passion and belief may even be causes of startup business failures. At the same time, the author points to the readiness of the business person to be a business owner in the first place. In many cases, the entrepreneur may not be ready timing-wise, or even personally suited to being self employed. As John Bradberry notes, new business owners may become too attached to their ideas and lose flexibility, or become trapped by their passion for their venture and fail to recognize or accept problems or even negative feedback.

John Bradberry (photo left) recognizes the pitfalls that may ensnare the unwary startup business owner, and presents his proven secrets to increasing the chances of a business becoming a successful one. The author doesn’t discount passion and belief entirely, but considers them both beneficial and potential obstacles to building the new company. For the author, the misguided concept that passion and belief and passion are enough to start a business, leads to failure. To counter the misconceptions of what is needed to create a viable startup, the author shares his six secrets to success:

* Founder readiness: Preparing for the entrepreneurial journey
* Pull of the market: Attach to the customer, not the idea
* Math Story: Charting a path to breakeven and beyond
* Startup agility: Executing with focused flexibility
* Integrity of communication: The secret startup weapon
* Staying power: Giving the venture time to take flight

For me, the power of the book is how John Bradberry combines a wake up call for myopic entrepreneurs, with proven advice for building a successful startup business. The author presents his reasons for doubting the real world reliance on passion and belief as a basis for starting a company. The author also warns against starting a business when the would be entrepreneur is not ready or even suited for running a business. To counter these potential downfalls, the author shares his six secrets for startup success. The secrets are both practical and real world based in their application. Overall, the book provides an excellent bridge between reliance on passion to a strategy based on the market, finances, and management.

I highly recommend the insightful and idea filled book 6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business by John Bradberry, to anyone considering starting a business or to those would be entrepreneurs who have already taken the startup plunge, who are seeking a practical guide to getting their new company started on the right path to long term viability. This book dispels the myths, and removes the rose colored glasses, that so often end up causing the company failure.

Read the useful and very accessible book 6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business by John Bradberry, and discover how to start a successful business at the right time, and in the most viable way. This book will give your entrepreneurial startup the boost it needs to be the one of your dreams.

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